Our Smartphone Stores.  Buy Accessories For Your... Blackberry Android Moto Q iPhone Centro Treo

Palm's New Playful Cunningness

Last weekend an upgrade to the BlackBerry mobile email service caused and outage that affected millions of users across all US wireless carriers and follows a similar major outage that had taken place last April.

In a rather unusual but much welcomed move Palm reacted almost instantly to RIM’s “problems” by placing full page ads in the print editions of both The New York Times and Wall Street Journal (see below) that conveyed a refined sense of humour and playful cunningness – attributes not typically associated with Palm.

Treo Staying Connected

The playfulness starts with an email message in the Treo screen that reads:

Has anyone heard from our West Coast team?

Followed by the cunning little note that a Treo smartphone “Includes voice, email, text, web, calendar and contacts.  And most importantly, uptime.” as well as the tagline “Staying connected.  It’s a Palm thing.”

Palm Smartphones Uptime

Palm intelligently also ensured that its website homepage was updated with a banner (above) carrying the very same message as well as providing a dedicated Microsoft Exchange Server information page promoting the fact that combined with a Treo smartphone it requires “No Middleware”.

Treo = No Middleware

A graphic on this information page (above) continues the playful tone noting that the combination of a Treo smartphone with Microsoft Exchange servers requires:

  • NO Third Party Mail/Server…
  • NO Third Party NOC (Network Operations Centers)…
  • NO Third Party headaches…
  • NO additional budget for Third Party servers…
  • NO Super-slick Third Party sales guy…
  • NO hassles…
  • NO Third Party schmooze lunch…

It’s certainly refreshing to see a Palm this responsive and aggressive – perhaps a good indication of the new blood and energy permeating the company.  Hopefully we’ll see the same verve in the design of our next generation operating system and Treo smartphones.

Treonauts always have a refined sense of humor...

Posted by Andrew on February 18, 2008 at 02:01 PM

Treo News

| Permalink


TrackBack URL for this entry:

Listed below are links to weblogs that reference Palm's New Playful Cunningness:


by dgarts | Feb 18, 2008 5:49:08 PM

Yeah, but Palm can't run this ad with a Palm OS Treo, so are they really any better?

I'd bet dollars to donuts RIM can fix Blackberry/network problems faster than Palm can fix its myriad woes.

In which case, the joke is still on Palm and they're not bright enough to see that.

by movol77 | Feb 18, 2008 8:01:03 PM

dgarts, the Palm OS Treo 680 does push mail with the MS Exchange server too. Nice try but you might want to get your facts before making the counter punch.

Admit it, Palm ran a great ad. :)

by Blake | Feb 18, 2008 11:45:15 PM

@ movol77:

Sorry I can't admit they ran a good ad. If it were true it would be good, but Palm is about the buggiest phone out there. I had Treos for 5+ years. And during that time I made excuse after excuse for the glitches and freeze-ups on my Treos. It's more ironic they'd run an ad like this since they're the morons who can't make a stable device.

by Nigel | Feb 19, 2008 10:00:02 AM

Sorry, but Palm has no reason to gloat. Right now in Austin, TX my Treo has no web access, although phone and e-mail are working. Is it Palm, which I had to reset after it froze up after the 3rd failed attempt, or is it Sprint? Dunno. Is it nationwide or local? Dunno. But to me it has the same effect as a nationwide blackout.

by What's in a name? | Feb 19, 2008 2:34:24 PM

Like the previous sentiments above...this is a case of the pot calling the kettle black. Palms track record in this arena is not any better; there are years of user posts and chat rooms regarding the need to unistall/reinstall and perform hard resets, with little if any meaningful updates to correct this.

I love the Treo despite its flaws (I'm still with my 650), so I laughed once for the clever ad shot at RIM, and a second time because of the fact that it is Palm that had the audacity to print this...very ballsy.

by dgarts | Feb 20, 2008 1:22:04 AM

The IT guy in my shop told me he previously had the managers running Treos, and it was a nightmare. The company switched to BBs and it's been fabulous. Taking a shot at RIM for a hiccup like this when Treos are so well known for being buggy/unstable/glitchy/crash prone is, at best, in poor taste, and at worst, deceitful.

Hey, I started using a Pal IIIx back in the late 90s, and have stuck with Palm OS through several Sony Clies and then back to palm hardware with the 600, 650 and now my current 680. I've been as loyal as the next guy, but take careful note that the majority of comments on these boards are expressions of frustration from the most loyal users who continually are neglected by Palm.

Palm needs to put more energy into taking care of us and less into kiddy antics. Rather than find ways to criticize its competition (that has grown by providing a product/service people were waiting for Palm to provide but never stepped up to do so), they ought to LEARN SOMETHING from them.

by Andrew | Feb 20, 2008 3:18:42 AM

I can't really disagree with many of the negative comments here BUT it's nonetheless welcome to see a more agressive and assertive Palm these days as well as to see that they have a good sense of humour.

Sure, now the company will need to deliver on the higher expectations that it's building and if my sources are any indication it appears that internally Palm is indeed changing dramatically already.

Time will tell what the future has in store for us...

Cheers, A.

by dgarts | Feb 20, 2008 9:58:10 AM

Hey Andrew,

So many of us hope you're right. So many of us are hanging on by a thread, by a wing and a prayer.

One thing is for sure - keeping us in such suspense over all this time is creating desparation and a dangerously high expectation: if they screw it up, a lot of patience-weary users will just give up and head for the exits - those who haven't already done so.

Pull whatever strings you have at Palm and make them get it right! And, I think a fair summary of "right" must include

- lots of screen real estate for the working user (I'm talking TX/iPhone-like, here)
- rock solid stability
- supreme connectivity (3G, wi-fi, bluetooth 2, etc., telcos be damned, give us a break)
- GPS locator compatible with any 3rd party GPS solution including Google Maps
- at least 160 MB of USABLE on board memory
- no more friggin expansion changes
- minimum 2000 MHz slim battery!
- do it all for $300 max.

It's time for Palm to leapfrog in this market, blow the doors off the competition and get people talking about Palm as a leader again.

And why not? Each competitor to come into the fray have done something epochal, whether it's the communications stability (99.99% uptime is nothing to laugh at) of RIM or the gorgeous screen of iPhone. Nothing held them back, why should Palm hold back?

It's time (high time...past time) for Palm to put up or shut up and shut down.


by switching | Feb 29, 2008 9:47:28 PM

I've been with Palm since the Palm III. Had the Palm VII, the Treo 600, the 650 - it was all good. Then I got the Treo 700p. This has to be the worst piece of technology I've ever acquired in my life. For Palm to gloat about a lack of uptime for Blackberrys makes me sick. Not a day goes by where this piece of junk doesn't freeze up or spontaneously restart. I don't know yet what I am going to get, but I cannot wait to smash this thing with a sledgehammer.

The comments to this entry are closed.

Footer graphic
©2006 Treonauts.com | Subscribe to the Treonauts Blog RSS Feed


Treo Blog
Treo Forum
Treo Accessories Store
Treo Software Store


iPhone Blog
iPhone Accessories Guide
iPhone Accessories Store
iPhone Software Store


Centro Forum
Centro Accessories Guide
Centro Accessories Store
Centro Software Store