Centro - The Fastest Selling Palm Smartphone
Driven by strong demand for the Palm Centro smartphone, sell-through for Palm’s latest quarter reached a company record high totaling 833,000 units - up 13 percent year over year. Smartphone revenue was $275.4 million.
"Centro is off to the strongest start of any smartphone in Palm's history," said Ed Colligan, Palm president and chief executive officer. "Centro's fun design, great price point and amazing array of easy-to-use features is expanding Palm's customer base with more than 70 percent of Centro buyers trading up from traditional cell phones."
Furthermore, Ed Colligan pointed out that Palm has “consistently sold 30,000 Centro smartphones per week and as new carriers are added that number continues to grow.” He also pointed out that in sharp contrast to previous Palm smartphone sales patterns where there had been a sharp burst upon release and then fading as the product ages, the Centro story has proven to be the opposite with volume actually growing over time.
The combination of unique Centro capabilities (form factor, mobile email, Calendar/Contacts, web access, unmatched Messaging experience, extensive software solutions and physical keyboard among others) as well as its positioning, design and price (AT&T Centro and Sprint Centro available for free with 2 year contract) have resulted in a winner in the marketplace.
Additionally, the Centro is also attracting non-traditional customers with more than 70% of new owners buying a smartphone for the first time. Also, compared to Treo buyers twice as many women and twice as many people under the age of 35 are buying Centro smarpthones. Over 95% of new owners also choose to get a data plan and have a higher Messaging usage.
Separately, Ed Colligan also reiterated his company’s focus on “the delivery of a compelling new [smartphone] product line in the future”. Chief among these is the forthcoming release of one or more new high-end enterprise-class Windows Mobile Treo smartphones “before the end of this summer”.
Finally, talking about the highly anticipated next-generation Palm platform (new operating system codenamed Nova due to be unveiled by the end of this year) being developed by his company, Ed Colligan was upbeat saying that he believes “the enhanced functionality of this new platform and its accessibility to the developer community combined with the exciting [new smartphones] designed for it (due to be released early next year) will usher in a new era for Palm” and help “renew Palm’s design and innovation leadership position”.
Treonauts are always leaders…